The £1.50 Many of Us Notice First Many of us will look straight at YooDrive’s £1.50 booking fee. That is understandable. But that is the wrong place for us to stop. Because the real question is not: What does £1.50 cost us? The real question is: What does it help us protect, prove, and build? … Continue reading A Booking Fee Thats Not a Cost. It’s An Investment.